Loyalty program
How reward influences our desire for coffee
3 min readJan 13, 2021
The relationship between brand and consumer is probably one of the most important corporate assets, capable of determining a lasting and defensible competitive advantage.
For this reason, companies have for years adopted strategies aimed at customer loyalty through the use, for example, of loyalty programs; this is a process that aims to reward the customer for their loyalty to the brand. A classic example is the loyalty card issued by your favorite coffee shop.